*16th International Architecture Exhibition Posters A0*

*16th International Architecture Exhibition @ Venice*

Singapore Pavilion — At the 16th Venice Biennale International Architecture Exhibition (2018)

Agency: WORK Pte Ltd / Client: Singapore Pavilion at the Venice Biennale

“The International Architecture Exhibition of La Biennale di Venezia was established in 1980, and it shines a spotlight on the creative and critical responses of architects and creatives to various themes and concerns.“

Visual Identity for The 2018 SINGAPORE PAVILION 🇸🇬 at Biennale Architettura 2018 16th International Architecture Exhibition.

Collaterals for visual identity includes 1 Poster 2 Publication that is segmented into 15 different categories 3 Totebags 4 Badges 5 Postcards 6 Banners 7 EDMs 8 Invitation cards.

I was the Project Leader/Design lead for this project. Working together with the Creative Director, we brainstormed the art direction and key visual element/lock up that will determine the creative direction for the project. Leading my team mates, we pushed through impossible deadlines to complete the publications. This project also requires me to work very closely with the client to ensure all information are included and correctly represented as we are representing more than one institution with this publication. This project includes special printing and die-cutting, thus working closely with the printer to ensure top notch quality print was also a very important part of my job.

A follow up showcase at the Singapore Design Centre also required us to rework the publication as an “aftermath” version of the showcase in Venice.

Banners were also used in the Singapore showcase.